Alice Kroeze is the owner and founder of DNA company. Alice guides professionals, brands and movements. The goal? moving and transforming the world in ourselves and around us, in a way that we connect with effortless success and fulfilment as a result.
The most important keys are 'giving energy to the things that give energy' and communication from the heart. Living and sharing your unique DNA.
With an inspiring goal energy is generated and used for a healthier, happier and more successful, life, business and society. With a valuable legacy for future generations.
Alice worked as a coach, communications expert or consultant for The Alliance for a smoke free society (Nederlandse Hartstichting, KWF Kankerbestrijding en het Longfonds), Stivoro, BVO Vitesse, NOC*NSF (Dutch Olympic Committee), Olympisch Vuur 2028, Insight, Walibi, Six Flags, Judobond Nederland, Joop van den Ende/Stage Entertainment, Yacht en de Nederlandse Spoorwegen (Dutch Railway Company).
Alice is a proud mother of two sons and she loves skiing, photography, healthy treats, writing, traveling and exploring the inner and outer worlds.